About Dan

Dan Stenabaugh

If you are in the Remodeling, Reconstruction, Home Improvement, or Restoration business, then we should talk. I have a clear idea of what your customers really want and need.

For 30 years I remodeled homes, built decks and additions, tiled kitchens, and baths, restored fire and water damaged property, wrote specs, estimated residential, light commercial and public works projects, and developed an extensive list of satisfied customers.

Why is this important to you?

Simply this.

During my years as a licensed building contractor, I worked side by side with the very people you meet and help every day. Many of the questions you hear from them are the same questions I have heard and answered along the way,

I know and understand both sides of the equation. Your perspective and your ideal customers.

I can help customize the right message and provide clear and concise ideas your prospects want and need and speak to the real benefits your customers are looking for from your company – the core emotional benefits that persuade them to buy.

What kind of construction work have I done?

  • 30 years as a licensed general contractor
  • 30 years remodeling residential and light commercial property.
  • 30 years of fire and water damage restoration
  • 30 years writing project specifications and estimating residential and light commercial renovation projects
  • 20 years as a licensed ceramic/mosaic tile contractor
  • 7 years’ experience estimating, bidding, completing public works projects.

For the past 7 years, I’ve been studying, training, and improving my business-to-business copywriting skills as well.

What do I write for my clients?

I write content that builds awareness of your unique products and services. encourages customer commitment, and supports long term satisfaction and customer retention

The content I write includes:

  • Blog posts
  • Articles
  • Newsletters
  • E-mail broadcasts and campaigns
  • Sales letters
  • Case studies
  • White Papers

What do I want to accomplish with my copywriting?

That’s easy.

My goal is to present you, my client, as a trustworthy expert. Someone your customers can get to know, like and trust. Someone they want to do business with.

If you would prefer a seasoned professional working with you side by side rather than an amateur copywriter who needs to be coached every step of the way, please call me at (585) 507-9617 and leave a message if I’m out. I’ll get back to you as soon as I can.

In the meantime, you can look around this website to learn more about the projects I’m working on.